SEO or Search Engine Optimization is a pillar of every digital marketing strategy. SEO improves your website’s ranking in search engines, directs organic traffic to your web pages, and increases conversion opportunities. But like other popular strategies, you will surely encounter misinformation and malpractice along the way.
Implementing SEO included in the myth can ruin your marketing campaign. These myths are often outdated, obscure, and time-consuming.
Why are there so many myths about SEO? Everyone wants everything to be fast paced, and many business owners lack understanding of SEO don’t even know about it. Most information about SEO comes from content creators and the information is often vague and ambiguous so people misinterpret it.
SEO is changing. Google wants to prioritize sites which of course provide the most relevant and popular solutions to very specific problems.
10 Most Common Myths about SEO.
1. SEO is fake
“SEO is fake, and whoever offers SEO services, he just cheats and extorts my money.”
SEO gets an ugly stamp of a fraudulent scam service. But this shouldn’t make you angry. To underline, SEO is one of the most legitimate ways to direct qualified potential customers to your website. Make sure you partner with a company that takes your interests seriously. They should be able to send details about the performance of your SEO campaign regularly.
And one thing we can emphasize: if they guarantee rank # 1 in a day, a week or a month, you might be dealing with fraud. SEO is an ongoing process. Whether you choose to work with an SEO service provider or do it yourself, it all takes time to really see the results.
2. SEO is always about keywords, keywords, and keywords!
“The more keywords, the better, right?”
Technically, keywords do play an important role in SEO. But when you use it excessively, it will actually endanger your website. “Keyword stuffing” is the practice of cramming keywords into website content. They can appear out of context or be repeated several times in one paragraph.
As an example:
We are the number one supplier of dried shrimp in Indonesia. We specialize in exporting dried shrimp in the Southeast Asia region. If you want to buy bulk dried shrimp, contact our dried shrimp supplier at:
It looks like spam and is not good to read, but it’s OK, as long as you get a better ranking, right! Not really. Everything is fun until Google knows what you are doing, and punish you for it. You can be eliminated from the search engine results list forever.
Use keywords that are honest, real and not made up:
Map your keywords. Instead of using one keyword, think of all the keyword themes. Let’s say you want to rank your website for “vegan cafe Jakarta”. The homepage on your website can mention your vegan cafe in general, while other pages mention your vegan menu or the benefits of a vegan diet.
Know where to enter keywords on your webpage
In the header:
Meta description tags and meta keywords
Headers and subheaders
Alt and Title Attributes
Not only do you get the good side of the search engine, but you also create a better user experience.
3. Google provides penalties for duplicate content
“Duplicate content means that my web pages will compete with each other and in turn, will damage my ranking.”
Google does not provide penalties for duplicate content. In fact, they denied this last year on the Google Webmaster 2008 blog.
Google understands that duplicate content is a natural part of the web. So the search engine consolidates duplicate content and only displays one version in the search results.
The only disadvantage of duplicate content is that it can reduce the quality of your website. But it’s not a 301 redirect page that can’t be fixed.
You can learn more about duplicate content and tips to improve it here.
4. SEO is a job that is only done once
“I can apply SEO once and the results will last a lifetime!”
Do you still remember when we said that SEO is an ongoing process? Even after a successful SEO campaign, you can’t expect results to stay positive forever.
You need to do ongoing maintenance to maintain your authority. This means regularly updating content, following the latest developments in search engine algorithms, building your presence on and off your website.
You also have to monitor your website’s ranking regularly with the help of devices like Alexa Rank.
5. Keyword research is a waste of time
“Keyword research is no longer relevant!”
Keyword research is still important. Once again: Still relevant, important, and very influential!
But there is one condition. The approach to keyword research has changed over the years thanks to the latest Google algorithm. RankBrain, for example, is Google’s latest machine learning technology that looks at context when ranking your website.
So let’s say you are looking for the word SEO. Instead of displaying SEO service ads, Google presents the definition of SEO in the form of rich snippets, i.e. search results that consist of some data such as title, URL address, owner, location, etc.
So what does all this mean for keyword strategies?
Simple: When doing keyword research, you need to adapt to the changing search engine landscape. For RankBrain, optimize your keyword strategy by focusing on the actual search for keywords, rather than blindly targeting popular keywords.
By understanding the meaning behind each keyword, you put yourself in the user’s shoes.
The good thing is, there are lots of FREE tools that will help you find keywords to increase your ranking. Google, for example, offers a range of tools including the Google Keyword Planner and Google Search Console.
Practitioner and SEO expert Neil Patel also has a free tool that you can use. Try Ubersuggest – we’ve tried it and so far we really like the app!
6. Long content = higher ranking
“The longer my content, the more it can improve ranking in search engines.”
Long content invites more clicks, shares and engagement with users. And Google’s RankBrain algorithm is known to support long content rather than shorter ones.
But before you are happy, there is one thing you need to pay attention to. Long form content needs to be supported by credibility.
That is, it is not as simple as writing an essay of 3,000 words. You must create closely related and valuable content that can answer user questions when searching.
If you do this successfully, you will see a higher clickthrough rate, a higher dwell time (user time spent on your website), and YES, a higher site ranking.
7. Guest blogging is stale
“If you use guest blogging to build links … stop, it’s a waste of time.”
You will find several SEO experts who give advice against guest blogging, as stated above.
But guest blogging still exists and is still effective. Popular websites such as the New York Times, eHow, CNN, Buzzfeed, and Mashable still rely on guest blogging.
The truth is that when talking about guest blogging, the problem is not with the guest blogger or the content, but the context.
You certainly won’t write financial articles on marketing websites. And not a smart move to reuse the same content over and over again on different websites. You can be punished or banned from the web forever.
Follow the smart guest blogging tips below:
Avoid spam blogs. These blogs are written with the primary purpose of selling links / advertisements.
Don’t chase links, build relationships. Write for websites that are related to your expertise. And make this guest blog share your insights and build your credibility.
Create high-quality content for end users, something that will be able to make an impression and leave an impression on them. And don’t stop there, reply to comments and make your email list.
8. Keyword anchor text has no ranking power
“Content with anchor text that is full of keywords can get you penalized.”
Some marketers believe that building links now is a risky business for SEO.
But actually, you only put your website at risk when you optimize your anchor text too much.
Before the Google Penguin update, it was possible to use anchor text with lots of keywords for internal and external links. But now it is considered a violation.
Don’t ruin SEO for your website. You can always change your approach by playing it safe.
Bad anchor text:
We sell quality medicinal herbs.
Link to: acme.com/food-food-food-store
The point? Stop linking to websites using the exact same keywords in the URL.
Instead, focus on building the following types of anchor text:
Natural anchor text. This can be anchor text that contains a lot of keywords, brands or URLs, but must flow naturally with the entire content. This is largely an editorial link and will definitely affect your website’s ranking.
Anchor text for brand name or brand URL. Or better yet, brand name + keyword.
Generic anchor text. More than 50% of all generic anchor text has one to three words in it. So when using generic anchor text, keep three words, like: look here, visit our website, learn more, etc.
9. Using Google Ads will improve organic ranking
“Advertising with Google Ads improves the organic ranking of your website.”
Paid ranking and organic ranking function at different levels.
Organic search results come from an index database, while sponsored links depend on your bids and investments. The conversion rate of traffic to links sponsored by PPC (Pay-Per-Click) is usually much higher compared to organic traffic.
But even though paid advertising DOES increase the conversion rate of organic results, it has absolutely nothing to do with SEO.
10. Social signals are one of the ranking factors
“Google measures everything from the number of your followers to the poor Instagram filter choices.”
Very not true. Search engines like Google don’t see social media as a ranking factor.
But indirectly, the presence of strong social media does help SEO. Think that social media increases brand recognition and visibility.
By placing interesting content that links to your webpage, you will begin to build backlinks and drive more traffic to your website.
You will find so many SEO myths circulating on the internet.
Don’t let them stop you from running a successful SEO plan. Remember to separate fact from fiction with the help of appropriate research. And when you are still unsure, don’t hesitate to consult with a SEO professional or agency.